Effective Date: 31/01/2025
Giffnock Village Dental Care (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal data you provide to us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website: https://giffnockvillagedental.co.uk/.
1. Who We Are
Business Name: Giffnock Village Dental Care
Address: 261 Fenwick Road, Giffnock, G46 6JX
Phone: 0141 638 5539
Email: [email protected]
2. Information We Collect
2.1 Information You Provide to Us
When you contact us via our website, we may collect the following personal information:
- Name
- Email address
- Phone number
- Patient status (new or existing)
- Treatment interest
- Enquiry message
This data is collected when users submit an enquiry through our online contact form and is stored in our customer relationship management (CRM) system for efficient communication and service management.
2.2 Information Collected Automatically
When you visit our website, certain data may be collected automatically, including:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the site
- Referral source
- Interaction data collected via analytics tools (Google Analytics 4, Hotjar)
2.3 Information from Third-Party Sources
If you engage with our marketing communications, analytics tools, or social media advertisements, we may receive additional data from third-party platforms, including but not limited to:
- Facebook (via Facebook Pixel or similar tracking technologies)
- Google (via advertising and analytics services)
3. How We Use Your Information
We process personal data for the following purposes:
- To respond to enquiries submitted via our contact form
- To manage appointment scheduling and patient communications through our CRM system
- To improve our website’s functionality and user experience
- To analyze website traffic and engagement through analytics tools
- To provide marketing communications, if the user has opted in
We will only use your data for marketing purposes if you have provided explicit consent.
4. Legal Basis for Processing
We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) based on the following lawful grounds:
- Consent – When you provide explicit consent for marketing communications.
- Legitimate Interest – For responding to enquiries, improving website functionality, and conducting analytics.
- Contractual Necessity – When processing data is necessary for providing services such as appointment scheduling and patient communication.
5. Data Storage and Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, misuse, or alteration.
- Storage Locations: Personal data is stored securely within our CRM system and website database.
- Retention Period: Data is retained only for as long as necessary to fulfill the purposes outlined in this policy.
- Security Measures: We use encryption, secure access controls, and other protective measures to safeguard your data.
6. Data Sharing and Third Parties
We do not sell or rent personal data to third parties. However, we may share data with trusted service providers for the following purposes:
- CRM System: Patient enquiries and appointment details are securely managed through our CRM system.
- Analytics Services: Google Analytics 4 and Hotjar for monitoring website performance and user behavior.
- Marketing and Advertising: Facebook Pixel or similar remarketing tools (if implemented) to deliver targeted advertisements.
- Third-Party Communication Services: If necessary, we may use email or SMS service providers to send appointment reminders and marketing emails (only with user consent).
All third-party service providers must comply with relevant data protection laws.
7. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance user experience and collect analytical data. A cookie banner will be displayed to allow users to manage their preferences.
We use the following types of cookies:
- Essential Cookies – Necessary for website functionality.
- Analytics Cookies – Used to analyze website traffic and user behavior.
- Marketing and Advertising Cookies – Used for personalized advertising and remarketing (if implemented).
Users can manage cookie preferences via their browser settings or through our website’s cookie management tool.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to Access – Request a copy of the personal data we hold about you.
- Right to Rectification – Request corrections to inaccurate or incomplete data.
- Right to Erasure – Request the deletion of your personal data where applicable.
- Right to Object to Processing – Object to data processing for direct marketing purposes.
- Right to Restriction of Processing – Request that we limit the way your data is used.
- Right to Data Portability – Request a copy of your data in a commonly used format.
To exercise any of these rights, please contact us at [email protected].
9. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we encourage users to review it regularly.
For any questions regarding this Privacy Policy, please contact us at [email protected].
